In November 2020 I launched my signature leadership program, Alchemy. I had a group of talented and diverse leaders coming from all different walks of life. …

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Imagine the boxes you’ve locked yourself into. The ways in which you define who you are and what you can / cannot do. Think about each border you’ve drawn between who you are and who “they” are, the stories you tell yourself about what’s not possible for you.

We live…

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Whenever I take a step outside my comfort zone, a fear rises within me. A fear that, perhaps, it would be safer to just stay put where I am. Why rock the boat when everything is pretty much fine and there isn’t anything I could really complain about.

This happens…

Alchemy was created from a wealth of personal experience and following the wisdom and expertise of talented humans in the fields of leadership, transformation, and mindfulness.

My own personal journey of transformation began just a few years ago when I realized I was in the wrong job, working on the…

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One of the biggest challenges I faced in starting my own business was truly understanding who I was as a business. Not just the Amanda Parker part of it, but also The Courage Factory side.

What did I stand for? Who did I work with? What problems did I solve?

One of my clients came to me when he was relatively new to his leadership position and wanted to be a more impactful leader. …

A few years back I had a big decision to make. I wasn’t happy in my job, I knew I needed a change, but I had no idea what that change should look like or how to go about it. It was a feeling of near desperation. I was becoming…

I’ve been experimenting over the last few months with ending client relationships that simply aren’t working. In the past, I tended to wait things out too long until resentment and bad blood built up — to the point where the goodbye was more of a “Good Riddance!”

The first few…

Here’s what I do to strengthen my support network.

From the time I decided to quit my full time job, sublet my apartment, relocate my cats to New York, and move to Asia to become a professional coach — I had a universe of people behind me supporting my decision — and helping to make the overwhelming and anxiety-provoking…

Coaching can seem like a buzzword these days and there are so many different types of coaches, it can be hard to know why you should work with a coach, or what kind of coach would be the right fit for you.

So while it is impossible to tell you…

Amanda Parker

Amanda is the creator of the Alchemy Transformational Leadership Program. She lives in Berlin and loves all things cats.

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